
A software company can pay its salesperson on deals signed, because someone else looks after the customer. Consulting firms rarely work that way. The client partner who wins the first project sells to that client for years and keeps it profitable, so if you're working out how to structure a sales incentive plan, it has to pay for both.

Mark Orttung (Projectworks CEO) and Dominique Rennell (Projectworks CCO) are joined by Christophe Delaire, the CEO of Marshall Day Acoustics, to discuss what good differentiation looks like at different stages. Marshall Day Acoustics is a one-of-a-kind acoustics consultancy with a global team of experts working everywhere from concert halls to wind farms.

A software company can pay its salesperson on deals signed, because someone else looks after the customer. Consulting firms rarely work that way. The client partner who wins the first project sells to that client for years and keeps it profitable, so if you're working out how to structure a sales incentive plan, it has to pay for both.









