Free IT & Software Proposal Template (Word + PDF)

A 13-page software proposal template for IT and software services firms, covering requirements, security, delivery, support plans and milestone pricing. Free in Word and PDF. Instant download.

Free IT & Software Proposal Template (Word + PDF)
Free IT & Software Proposal Template (Word + PDF)

What's inside the free IT and software proposal template?

IT & Software Proposal Examples

Customizable white-label IT proposal template for your brand

The colors and fonts are Word theme settings. Pick your own under Design › Colors and Design › Fonts and every page restyles at once.

  • Accent 1 is your brand color
  • Dark 1 is text and headings
  • Dark 2 is supporting text
  • Light 2 is the panel color

To replace the logo or any image, right-click it and choose Change Picture.


Once you delete the "How to use" page, there’s no Projectworks logo anywhere in the proposal that you send.

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What else is included with this IT and software proposal template?

  • A cover letter with a contents list, and a key-facts strip on the summary page
  • A yellow template tip on every section, to delete before you send
  • Realistic sample copy and example figures, so you’re editing, not staring at a blank page
  • Requirements with IDs, Must/Should/Could priorities and a testable acceptance criterion for each
  • A "What we're starting from" table for the client's systems, users and volumes, plus in-scope and out-of-scope lists
  • A three-phase plan and a 16-week timeline with release milestones
  • Security commitments, an environments table and space for the client's security review
  • Three team lead profiles and a who-does-what table for both sides
  • Three monthly support plans, P1 to P4 response times and an hourly rate card
  • A fee table by release, a milestone payment schedule, five assumptions and eight starter key terms
  • A two-party signature block
  • Example stock photos to swap for your own

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The software proposal example used for the sample copy in this free template follows one project: The client’s customers have stopped using its ordering portal, so staff re-key phone and email orders into the ERP. The proposal covers a two-week discovery sprint with a clickable prototype, three releases with live ERP integration, a rehearsed cutover and 30 days of hypercare, for $160,000 over 16 weeks plus support from $2,400 a month.

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How to use this IT and software proposal template

The executive summary sits at the front of a proposal, but you write it last, once discovery has given you the client’s words and the numbers. Work through the sections in this order.

Read more of our top tips for how to write a proposal ➔



  1. Your colors and fonts. Set them under Design › Colors and Design › Fonts before you start writing.
  2. Your logo and images. Replace the logo, cover artwork, team icons and every EXAMPLE photo with your own images or stock photography.
  3. Your situation & requirements. Write acceptance criteria the client can test, like "a 20-line order takes under 2 minutes". They become your UAT scripts.
  4. Solution & scope. Fill in "What we're starting from" carefully. Your price depends on it.
  5. Delivery approach & timeline. Plan to show working software early.
  6. Security, quality & compliance. Delete any certification you don't hold yet.
  7. Team & governance. Date every client-side task. Access, test data and decisions are where IT projects slip.
  8. Support after go-live. Promise only response times your team can meet.
  9. Why us. Use a case study on the same kind of system, with a named platform and a measured result.
  10. Investment. Keep one-off, monthly and pass-through costs apart. Word doesn't recalculate tables, so recheck every total.
  11. Assumptions & key terms. List the client dependencies your price rests on, like API access and UAT turnaround.
  12. Acceptance. Set a sign-by date inside the 30-day validity on the cover.
  13. Executive summary and introduction. Lead with business outcomes, and keep the letter to half a page.
  14. Clean up. Delete the How to use page and the yellow tips, set the Placeholder style to black, not italic, and search for "[" to catch missed fields.

How to send your proposal
(and get it signed)

Once every section is filled in, these steps take you from a finished Word file to a signed proposal.

  1. Save a client copy. Use File › Save As with a name like “Acme Co - Software Proposal - v1.docx”, and keep the blank template separate.
  2. Check it.
    • The total and the support price in the executive summary match the Investment and Support pages.
    • The release weeks in the timeline match the weeks in the payment schedule.
    • The requirement IDs listed against each release on the Investment page match the requirements table.
    • The 30-day validity on the cover, the “valid until” date in the assumptions and the sign-by date all agree.
    • Your company and client names are filled in in the footer.
    • Run Inspect Document (File › Info › Check for Issues) to strip comments and tracked changes.
    • Search for “[” to find missed placeholders, and look for any remaining EXAMPLE photos.
    • Remove comments and tracked changes under File › Info › Check for Issues › Inspect Document.
  3. Save as PDF. Use File › Save As › PDF, then check that the timeline and the wide tables, like the rate card and response times, haven’t shifted.
  4. Book a walkthrough. Walk both readers through it. The sponsor may read only the summary and price, while their IT team reads everything else, so give the IT lead a separate session on solution, security and support. Ask for their security questionnaire in that session, since the security review is often the last step before signature.
  5. Send the PDF with a short email.

Subject: Proposal: [Project title] for [Client Company] ([Proposal no.])

Hi [Name],


Attached is our proposal for [project title], following our review of your systems on [date]. Page 3 sums up the outcome, timeline and investment. Sections 03 to 07 cover the solution, delivery, security and support detail your IT team will want.


I’ve sent you an invite for [day] to walk through it, and a separate one for [IT lead’s name] on [day] for the technical sections. If you have a vendor security questionnaire, send it over and we’ll start on it now.


The proposal is valid until [date], and we’d need it signed by [sign-by date] to hold the go-live date.


[Your name]

  1. Follow up. Check in two business days after sending, and again a week before the sign-by date.
  2. Get it signed. Use an e-signature tool, have the client sign in their PDF reader (Adobe Acrobat Reader’s Fill & Sign works).
  3. Countersign and kick off. Sign your own block, send both parties the final signed PDF, and file it with the client record. Then confirm the kickoff date within two business days, as the Acceptance page promises.

Writing a software proposal every month?

Once it's branded, the Word file will serve you for a long time. The cost shows up after signature, when a proposal priced by release has to become a budget your delivery lead can track against each release. It’s often the senior people who wrote the proposal doing that copying.

47%

of proposal development time comes from senior staff, on average.

Source: Projectworks' ebook, How to Win More Work (2026)

Projectworks CRM and Proposals keeps the proposal, the deal and the project budget on the same numbers, from discovery to the last release.

Free software proposal templates vs Projectworks Proposals

Winning Proposals, Your Brand Your Voice
Task Word template Projectworks CRM and Proposals
Reusing past work Copy the security, support and key terms pages from your last proposal and hope nothing’s out of date Pull approved security, support and terms sections from a shared library of content blocks
Pricing the releases Type discovery, release and launch fees into a table and re-add the totals yourself Price each phase from the deal budget, so the proposal’s pricing table and the budget can’t drift apart
Getting it signed Export a PDF, chase the sponsor and use a separate e-signature tool Share a secure link. The client signs in the document, and the signed version locks, with every signature recorded in an audit log
A change request lands Edit the Word file, re-price it by hand and update the project budget separately Add the change as another budget on the deal. It stays out of the project until it’s approved, then joins the running project
When they sign Retype every fee line into a new project budget Push the releases into a new or existing project in one step, with their budgets already in place

See it in action

See how Projectworks Proposals works


FAQs

What is a software proposal?

A software proposal is the document an IT or software services firm sends to win a project. It sets out what you’ll build, how you’ll deliver and support it, what it costs and the terms, and IT buyers expect it to cover security and acceptance testing too.

Is a software proposal the same as a statement of work?

Not usually, but this one is written to become one. Once signed, it serves as the statement of work, or as a statement of work under your master services agreement if you already have one with the client.

Does the template work for fixed-price agile projects?

Yes. The sample prices discovery and each release as a fixed fee, delivered in two-week sprints. Swapping one backlog item for another of similar size is free, new features need a written change request, and if discovery changes the scope by more than an agreed margin (10% in the sample), the releases are re-priced before the build starts.

Can managed IT and cybersecurity firms use it?

Yes, and four of the yellow tips show how. Managed IT firms swap sprints for a migration plan with maintenance windows, price support per user or device, and add service credits and exit terms. Cybersecurity firms show testing windows and a retest date, offer an incident response retainer, and add written permission to test.

Who owns the code under this proposal?

Under the starter key terms, the client owns the custom code once it’s paid for, held in their own repository. You keep your pre-existing tools and license them to the client, and open-source components keep their own licenses.

Does it work in Google Docs?

The file opens in Google Docs, but it’s built for Word. Some sections of the template will transport over fine, but formatting may break in other sections and require some extra tweaking.

Do I need a lawyer to use this proposal template?

Yes, have legal counsel review the eight key terms before you send, because the signed proposal becomes the statement of work. The terms are a starting point, not legal advice, to check against your MSA and governing state law.

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