What's My Firm Worth?
This is for anyone who wants to know how a professional services firm is valued.
Most consulting firm founders don't know what their firm is actually worth. They have a number in their head (usually a hopeful one) but no real grasp of how a buyer arrives at theirs. That gap is where deals fall apart, where founders leave money on the table, and where years of work walks out the door for less than it should.

Koniag Capital CEO Allen Debes has been on both sides of the M&A table, and has the battle scars to prove it.

Projectworks CEO Mark Orttung has built his career growing and selling both consulting firms and technology companies.

Projectworks CCO Dominique Rennell advises global consulting firms on how to scale their growth and operations effectively.
In this episode of the Projectworks Podcast, Mark sits back down with Allen Debes (CEO of Koniag Capital) to demystify professional services valuations – and to make the case that timing matters more than most founders realise. You don't start preparing for an exit 12 months before you sell. You start now. Because knowing your possible exits changes how you build the firm in the first place, and shapes the decisions you're making today.
What you'll walk away with:
- The metrics that drive your firm's multiple most, and why most founders are looking at the wrong ones
- How your offer, revenue concentration, and market positioning either magnify or kill your valuation
- The exit paths most consulting founders don't know they have, and the moves you can make today to keep them open
- Live Q&A: bring your situation and put your questions directly to Mark and Allen (live audience only)
What's My Firm Worth?
This is for anyone who wants to know how a professional services firm is valued.
Most consulting firm founders don't know what their firm is actually worth. They have a number in their head (usually a hopeful one) but no real grasp of how a buyer arrives at theirs. That gap is where deals fall apart, where founders leave money on the table, and where years of work walks out the door for less than it should.
Your Z-Suite for this session:

Koniag Capital CEO Allen Debes has been on both sides of the M&A table, and has the battle scars to prove it.

Projectworks CEO Mark Orttung has built his career growing and selling both consulting firms and technology companies.

Projectworks CCO Dominique Rennell advises global consulting firms on how to scale their growth and operations effectively.
In this episode of the Projectworks Podcast, Mark sits back down with Allen Debes (CEO of Koniag Capital) to demystify professional services valuations – and to make the case that timing matters more than most founders realise. You don't start preparing for an exit 12 months before you sell. You start now. Because knowing your possible exits changes how you build the firm in the first place, and shapes the decisions you're making today.
What you'll walk away with:
- The metrics that drive your firm's multiple most, and why most founders are looking at the wrong ones
- How your offer, revenue concentration, and market positioning either magnify or kill your valuation
- The exit paths most consulting founders don't know they have, and the moves you can make today to keep them open
- Live Q&A: bring your situation and put your questions directly to Mark and Allen (live audience only)
Join Mark, Dominique and Allen for this live conversation:
