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Mark shares how his team listened to corporate strategy by creating a mission statement that meant something.

Mark Orttung
February 21, 2026
Marketing
Communications
The Consulting Balance

When an internal debate about a company name triggered a legal situation.

Mark Orttung
February 21, 2026
Marketing
Communications
The Consulting Balance

Mark shares his experience with differentiating the newly named consulting firm, Nexient.

Mark Orttung
February 21, 2026
Marketing
Strategy
The Consulting Balance

Mark reflects on the thrill of making the NYT front page, even if the headline image wasn’t what he expected.

Mark Orttung
February 21, 2026
Marketing
Communications
The Consulting Balance

Craft a unique identity for your consulting practice by highlighting what sets it apart from the competition.

Mark Orttung
February 21, 2026
Marketing
Communications
The Consulting Balance
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