Change or Die
A live conversation on how to pivot a consulting firm — without blowing it all up.
Most consulting firms don’t fail because they’re bad. They fail because they wait too long to adapt - and when they finally do, they botch the landing. But with budgets tightening, AI reshaping billable work, and clients expecting more for less, change isn’t optional anymore - it’s survival.
BDNA COO Karyn Smith has spent decades turning operational chaos into coordinated change - and transforming skeptics into best friends.
Projectworks CEO Mark Orttung has 30 years of reinventions under his belt - and knows how to keep a consulting firm alive mid-pivot.
Join Mark and Karyn for a conversation on:
- Spotting the difference between smart risk and reckless bets. 3 reasons your gut isn’t enough, signals to trust instead, and why the stickiest changes start in the ops, not slide decks.
- Shortcuts for leading the skeptics. Practical tools for nudging boards, management teams and technical experts in the same direction - without a six-month slog.
- Why change fails — and how to avoid it. Botched rollouts, unclear decisions, and “transformation theater” - we’ll get real about what kills change efforts and how to build something that actually sticks.
Change or Die
A live conversation on how to pivot a consulting firm — without blowing it all up.
Most consulting firms don’t fail because they’re bad. They fail because they wait too long to adapt - and when they finally do, they botch the landing. But with budgets tightening, AI reshaping billable work, and clients expecting more for less, change isn’t optional anymore - it’s survival.
Your Z-Suite for this session:
BDNA COO Karyn Smith has spent decades turning operational chaos into coordinated change - and transforming skeptics into best friends.
Projectworks CEO Mark Orttung has 30 years of reinventions under his belt - and knows how to keep a consulting firm alive mid-pivot.
Join Mark and Karyn for a conversation on:
- Spotting the difference between smart risk and reckless bets. 3 reasons your gut isn’t enough, signals to trust instead, and why the stickiest changes start in the ops, not slide decks.
- Shortcuts for leading the skeptics. Practical tools for nudging boards, management teams and technical experts in the same direction - without a six-month slog.
- Why change fails — and how to avoid it. Botched rollouts, unclear decisions, and “transformation theater” - we’ll get real about what kills change efforts and how to build something that actually sticks.
Join Mark & Karyn for an unmissable conversation:
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