What's a Healthy CAC?
If you've never put a number on what a client costs to win, this is where to start.
Client acquisition cost is the number no one measures but everyone should. Most firm leaders can quote utilization and margin, then go quiet when you ask what it costs to win a client. We'll work through how to measure it, what healthy looks like, and the leadership question underneath it: who you hire, and what an AI-forward exec team needs to be.
Projectworks CEO Mark Orttung has built his career growing and selling both consulting firms and technology companies.
Projectworks CCO Dominique Rennell advises global consulting firms on how to scale their growth and operations effectively.
What you'll get from this episode:
- What CAC is and how to calculate it for a consulting firm
- The signs of a healthy CAC versus one eating your growth
- Who to hire to build an AI-forward exec team
- A simple way to start measuring CAC before your next board meeting
What's a Healthy CAC?
If you've never put a number on what a client costs to win, this is where to start.
Client acquisition cost is the number no one measures but everyone should. Most firm leaders can quote utilization and margin, then go quiet when you ask what it costs to win a client. We'll work through how to measure it, what healthy looks like, and the leadership question underneath it: who you hire, and what an AI-forward exec team needs to be.
Your Z-Suite for this session:
Projectworks CEO Mark Orttung has built his career growing and selling both consulting firms and technology companies.
Projectworks CCO Dominique Rennell advises global consulting firms on how to scale their growth and operations effectively.
What you'll get from this episode:
- What CAC is and how to calculate it for a consulting firm
- The signs of a healthy CAC versus one eating your growth
- Who to hire to build an AI-forward exec team
- A simple way to start measuring CAC before your next board meeting
Join Mark and Dominique for this live discussion:
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