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Up next
July 21, 2025

The Hell No Project Copy 3

A few bad projects can sink a consulting firm - but they can also keep it afloat.

In this live conversation we’ll wrestle with the big gains and hidden costs of saying no to work, and swap survival tactics for those times when a firm has to say yes to everything, just to keep the lights on.

Your Z-Suite for this session:

Allen Debes

Koniag Capital CEO Allen Debbes has been on both sides of the M&A table, and has the battle scars to prove it.

You’ll come out of this 45 min conversation with:

  • Strategies for avoiding the temptation of “just one more” bad project, when next quarter’s pipeline is uncomfortably empty.
  • Survival tactics for keeping teams happy and margins healthy, when times are tough and saying no to work isn’t an option.
  • An action-tomorrow roadmap for becoming a firm that does way more of the right work, and way less of the wrong work.
  • A no-bs checklist for telling the difference between work that keeps the lights on, and projects that risk the business.
Up next
July 21, 2025

The Hell No Project Copy 3

A few bad projects can sink a consulting firm - but they can also keep it afloat.

In this live conversation we’ll wrestle with the big gains and hidden costs of saying no to work, and swap survival tactics for those times when a firm has to say yes to everything, just to keep the lights on.

Your Z-Suite for this session:

Mark Orttung 03

Projectworks CEO Mark Orttung has 30 years of reinventions under his belt - and knows how to keep a consulting firm alive mid-pivot.

Kyle James

Groundline GM Kyle James has felt the fear of growth, and scaled an engineering firm from 7 to 90 anyway.

Mark Orttung 01

Projectworks CEO Mark Orttung scaled a tech consultancy to an exit - and almost sold it all too early.

Karyn Smith

BDNA COO Karyn Smith has spent decades turned operational chaos into coordinated change - and turned skeptics into best friends.

Mark Orttung 02

Projectworks CEO Mark Orttung reckons the only thing that kills a consulting firm faster than growth is staying still.

Allen Debes

Koniag Capital CEO Allen Debbes has been on both sides of the M&A table, and has the battle scars to prove it.

You’ll come out of this 45 min conversation with:

  • Strategies for avoiding the temptation of “just one more” bad project, when next quarter’s pipeline is uncomfortably empty.
  • Survival tactics for keeping teams happy and margins healthy, when times are tough and saying no to work isn’t an option.
  • An action-tomorrow roadmap for becoming a firm that does way more of the right work, and way less of the wrong work.
  • A no-bs checklist for telling the difference between work that keeps the lights on, and projects that risk the business.